For over 25 years, tech founders have partnered with Crucial.Design® to transform visionary ideas into globally admired brands.

We specialise in Product, Web, Branding Design across industries including AI, Data, Finance, Web3, and more.

Projects typically span 1-3 months with flexible monthly packages starting at $4,950/m.

Our clients have raised over $1B+ combined
and featured in leading publications

AI agents that act
on your behalf

[$20M in Funding]

NHS prescriptions
without the hassle

[Acquired by Lloyds Pharmacy]

Buy, Sell, Trade
Crypto

[Collaboration with Adobe]

AI that helps you get answers,
find inspiration and be more productive

Measure and improve team happiness
with real-time data

Making Your Finances
Fun

Community for
Designers

Sustainable Fashion
Brand and Clothing

Designs From
Various Projects

As a creative strategic partner, I helped Echo evolve from an idea into a profitable product, which was subsequently acquired by the largest pharmacy in the UK.

As a founding designer, I helped Plentific grow from the idea of two founders to a company with 225 employees and nearly $20 million in revenue.

As the sole founding designer, I played a key role in bringing Soldo from an initial concept with two founders to a successful market launch. Today, the company is valued between $360 and $540 million.

"At the heart of all Oykun's creations is a commitment to building digital products that prioritize simplicity and beauty."

"At the heart of all Oykun's creations is a commitment to building digital products that prioritize simplicity and beauty."

AI and automation are here to stay, with many valid applications—but design services shouldn't be one of them.

Great design demands collaboration, consideration, care, and a human touch. Yet, many agencies today prioritize rapid delivery over quality and craftsmanship, turning into soulless assembly lines.

At Crucial.Design, we bring over 25 years of experience and place care and experience at the center of everything we do. Whether you need product design, web design, or branding, we’re here to collaborate with you on a truly human level.

No recruiters, no interviews, no employment documents! We provide world-class design solutions right away! We can start TODAY! Just book a discovery call or drop us an email.

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