Your AI is impressive.
But most of your users never get to see it.
They get lost before they reach the value.

They land and start guessing.
One path. Then another. Then another.
Each one dead-ends somewhere confusing.
Most give up before they reach the value.

The few who push through are your retention number.
The rest churn silently.

This is where I come in with Crucial.Design.
I find the straight line from confusion to clarity.
I don't start with pixels. I start with the thinking. Then I design.

Oykun

Oykun. Design partner for AI founders, 25+ years.

Product design showcase

Here's how we take your AI Product
from impressive tech to a product people reach for

Say hello

Want to chat before committing? Totally fine. Book a free call or drop me a line at hey@crucial.design

This step is optional. If you already know what you need and want to move fast, skip straight to picking a plan.

Pick a plan

Priority $6,847/mth

4 design sessions per week. Every other day including weekends.

Start with Priority

Good for teams moving fast who need a design partner keeping pace with them.

Standard $4,987/mth

2 design sessions per week. Tuesdays and Fridays.

Start with Standard

Good for teams who want the same quality and thinking at a steadier rhythm.

Cancel or pause anytime. 75% back if not a fit after week one.

Prefer a one-off project? Book a call or email to discuss.

Connect and Sync

I set up a private Slack channel. This becomes our hub. Everything lives here: project context, Figma links, calendar link for booking calls, updates, feedback. One place for everything

You share your goals and product vision. I start digging in.

Product Strategy

I get into the product properly. Talk to your team, map the workflows, understand what your AI actually does and where users lose the thread. Then I tell you honestly what's broken and what to fix first.

This is where most designers go quiet and just start designing. I don't.

Good for early-stage founders who aren't sure what the product needs to be yet, or teams stuck between too many priorities.

Design Execution

Once we're clear on direction, I move fast. Clean, opinionated, buildable design. Every decision comes with the reasoning behind it.

No handoff to a junior. No account manager in between. Just me.

Good for funded teams who know what they're building and need a principal-level designer embedded in the product.

Investor Ready

Sometimes the product works but it doesn't show well. Demos fall flat. Investors see potential but can't picture it. I've been in that room. I know what makes a product land in a funding conversation.

I help you close that gap.

Good for pre-raise teams who need the product to look and feel as strong as the underlying technology.

Arcade.dev   The only MCP runtime for secure, reliable AI agent deployments.   $12M seed-funded. Built by former Okta and AI infrastructure engineers to solve secure authentication, the missing layer that lets AI agents take action.

Arcade product interface Arcade dashboard Arcade deployment view Arcade agent management

MultiOn.ai   AI agents that act on your behalf.   Leading AI Agent featured in Forbes, VentureBeat and more. Recently secured $20 million funding at a $100 million valuation.

MultiOn product interface MultiOn dashboard MultiOn agent interaction MultiOn settings and account MultiOn NYSE and press MultiOn TED AI and awards

cubic.dev   Code Review For The AI Era.   Backed by YCombinator. cubic helps modern software teams ship higher-quality code, 3x faster.

cubic.dev code review interface cubic.dev pull request analysis cubic.dev team collaboration cubic.dev workflow view

Echo   NHS prescriptions without the hassle.   Featured at the Apple App Store, BBC, Wired, The Times, TechCrunch and much more. Acquired by Lloyds Pharmacy.

Echo prescription app interface Echo press coverage Echo reviews and App Store

Cooin App.   Buy, Sell, Trade Crypto.   Collaboration with Adobe to design a Crypto trading platform for web and mobile.

Cooin trading interface Cooin portfolio dashboard Cooin mobile app

Want to see even more work?   Sure thing, scroll down…

Additional work sample Additional work sample Additional work sample Additional work sample Additional work sample Additional work sample Additional work sample

Your AI is good enough. The experience around it isn't.
Let's fix that.

Say hello

Want to chat before committing? Totally fine. Book a free call or drop me a line at hey@crucial.design

This step is optional. If you already know what you need, skip straight to picking a plan.

Pick a plan

Priority $6,847/mth

4 design sessions per week. Every other day including weekends.

Start with Priority

Good for teams moving fast who need a design partner keeping pace with them.

Standard $4,987/mth

2 design sessions per week. Tuesdays and Fridays.

Start with Standard

Good for teams who want the same quality and thinking at a steadier rhythm.

Cancel or pause anytime. 75% back if not a fit after week one.

Prefer a one-off project? Book a call or email to discuss.