Mobile-first design

AI-first design

Mobile-first design

AI-first design

Our manifesto

01/ Every project is an opportunity to do better, to be better. 

02/ Money is a byproduct of care and excellence.

03/ High-quality input leads to high-quality output.

04/ Keep it simple, say more with less.

05/ Treat every project as your own, every client as partner.

06/ Focus on what truly matters to move fast.

[to be continued]

Feelings after watching the Apple September Event, and how Apple turned into a finance company from being the leading innovation company.

There’s a human behind the designs you see at Crucial.Design. That’s me, Öykün, with feelings, aspirations, struggles, and dreams.

Not everything I do makes it into a polished case study. Some ideas are half-formed, some are random explorations, and others are just things I want to remember.

This journal will be my corner for all of that: behind-the-scenes updates, feelings, moments, sketches, screenshots, photos, links, and notes, from me, as a person and as a creative.

It won’t always be pretty. Sometimes it’ll be useful, sometimes just fun or personal. Either way, it’ll be honest.